We knew comedian Judah Friedlander understood corporate social strategy better than most brands. Now we also know The Onion understands social measurement better than most brands.
Their article "Report: We Don't Make Any Money If You Don't Click The F*cking Link" contains more truth than most social marketing performance reports. It explains that "liking or commenting on a post contributes jackshit to our bottom line" and that "unless you actually visit the website, there eventually won’t be one, you ungrateful pricks." Despite these truths, 57% of social marketers say engagement is their top metric.
Judah Friedlander and The Onion are pretty damned funny. But if you're a social marketer and comedians understand your business better than you do, it's time to rethink either what you do or how you do it.
Now do The Onion a favor and click the f*cking link.
(h/t John Rockhold)