Brands have long struggled to prove social media's value. Marketers say measuring ROI is by far their biggest social challenge. Worse, they admit they're not getting any better at it. When you fail to properly measure social:
- Your executives don't think social works. Just 23% of CMOs say they can prove the impact of social programs.
- Your company questions its social investment. Social marketers’ inability to measure makes securing budget their second-biggest challenge.
Our failure to measure social doesn’t stem from a lack of data; social programs generate enormous amounts of social, digital, and business metrics. But despite this abundance of data, most social marketers fixate on the wrong metric: Engagement.
Fortunately, you can overcome these challenges and demonstrate the value of social. In fact, you already have access to the data and tools you need. Nineteen Insights asked dozens of leading marketers for their social marketing secrets and found two common themes: 1) They use established metrics and tools, and 2) They translate the results of social campaigns for their peers.
We've published a free 11-page report to reveal the social measurement secrets of top professionals. It features 7 charts and figures, data from 12 sources, and examples and insights from 15 brands. If you want prove the value of social media and grow your social budget, download your free copy now.