Why I Joined Simply Measured

[2017 UPDATE: My engagement with Simply Measured has concluded.]

I’m thrilled to announce that I’ve joined Simply Measured as a product advisor.

For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say that measurement is their biggest social challenge.

Unfortunately, most social marketers still measure engagement above all else. But simply counting likes and comments and shares can’t give brands the answers they need. It’s time for our industry to move beyond engagement.

For more on why we have to move past engagement -- and why Simply Measured has the best vision for getting us there -- read my full post here.