Social offers brands enormous potential. Every day more than a billion people connect on Facebook; hundreds of millions more do the same on Instagram, Snapchat, Twitter, and Pinterest. That's why every top brand uses social media.
But brands struggle to find value in social media. Retailers say search engines deliver 15 times more traffic than social networks, and email and search visitors spend more per order than social visitors. No wonder most social marketers don't think Facebook marketing works, and that just 16% of CMOs can prove social's impact.
Fortunately, you can overcome these challenges and write a success story. How? Use Nineteen Insights' ABCs framework to increase your chances of social success:
A: Study your audience. To reach people and spur them to action you must know which social sites they use and what they do there.
B: Establish business objectives. To contribute to your company's success you must know what the organization is trying to achieve.
C: Develop your concept. To build a successful social program you must choose the right social tools and offer people value.
S: Define success metrics. To prove you created business value you must use established metrics, not just social data.
We've published a free 13-page report to help you apply the ABCs to your business. It features 9 charts and figures, data from 15 sources, and examples from 8 brands. If you want to succeed in social media, download your free copy now.