Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long as Facebook delivers results, advertisers aren’t going anywhere.
The fact is, only two things would convince brands to leave Facebook: A user exodus or performance-crippling regulation.
My new Marketing Land column walks through Facebook's very bad week, talks about how YouTube survived a similar crisis, and explains why this scandal might not cost Facebook a penny. I hope you'll give it a read.