Our Research

Nineteen Insights publishes independent research on social and digital marketing, and also produces reports on behalf of clients. To purchase reprints of our published research, request a speech or webinar, or commission your own custom report, contact us here
 

 

The Social Research Renaissance

Just 46% of companies use listening data for market research. But social data can help brands discover buyer needs, develop and improve products, create better marketing, and even predict sales.

Published by Nineteen Insights, November 2018.

 

Social Measurement Secrets: 2018

More than half of marketers, and three-quarter of CMOs, say they can't measure social. This 11-page report reveals how top brands measure social success. The good news: You already have the tools you need.

Published by Nineteen Insights, April 2018.

 

The ABCs of Social Success in 2018

If you’re struggling to find value from social, you’re not alone. This 13-page report outlines the ABCs framework — a four-step process that increases your chances of social success.

Published Nineteen Insights, January 2018.

 

The Social Data Disconnect

Marketers use social data for something it can't offer (measurement) and fail to use it for something it can offer (insights). This speech explains the social data disconnect suggests solutions.

Nineteen Insights keynote at Social Monitoring Forum, December 2017.

 

Measure Like the Social Networks Do

Most brands say engagement is their top social metric. But how do the top social networks measure success? It may surprise you.

Published by Simply Measured, 2017.

 

2017 Digital Marketing Predictions

Simply Measured asked more than a dozen experts for social and digital marketing predictions.

Published by Simply Measured, 2017.

 

Beyond Engagement

If you're measuring engagement, you have no idea if your social marketing is succeeding. This report explains how marketers can move beyond engagement to metrics that matter.

 Published by Simply Measured, 2016.

 

The Social Marketing Paradox

Why do brands struggle to find social success? One reason: Technology partners fail to provide the tools they need to drive outcomes. This report helps marketers find the features they need to succeed.

Published by Lithium, 2016.

 

Close Your Social Strategy Gaps

To succeed in social, brands must share the right content at the right time. This webinar explains how the rightt technology can help.

Webinar for Lithium, 2016.