Nineteen Insights publishes independent research on social and digital marketing, and also produces reports on behalf of clients. To purchase reprints of our published research, request a speech or webinar, or commission your own custom report, contact us here.
Just 46% of companies use listening data for market research. But social data can help brands discover buyer needs, develop and improve products, create better marketing, and even predict sales.
Published by Nineteen Insights, November 2018.
More than half of marketers, and three-quarter of CMOs, say they can't measure social. This 11-page report reveals how top brands measure social success. The good news: You already have the tools you need.
Published by Nineteen Insights, April 2018.
If you’re struggling to find value from social, you’re not alone. This 13-page report outlines the ABCs framework — a four-step process that increases your chances of social success.
Published Nineteen Insights, January 2018.
Marketers use social data for something it can't offer (measurement) and fail to use it for something it can offer (insights). This speech explains the social data disconnect suggests solutions.
Nineteen Insights keynote at Social Monitoring Forum, December 2017.
If you're measuring engagement, you have no idea if your social marketing is succeeding. This report explains how marketers can move beyond engagement to metrics that matter.
Published by Simply Measured, 2016.
Why do brands struggle to find social success? One reason: Technology partners fail to provide the tools they need to drive outcomes. This report helps marketers find the features they need to succeed.
Published by Lithium, 2016.