Free Research: Social Measurement Secrets, 2018
Marketers say measuring ROI is by far their biggest social challenge. Worse, they admit they're not getting any better at it. And just 23% of CMOs say they can prove the impact of social programs.
Sound familiar? You're probably measuring the wrong data. You can't prove prove social success by reporting engagement and followers. Your boss wants to hear about things that matter to the company like brand lift, leads, and sales.
The good news is your company already has the tools and frameworks you need to effectively measure social. This report details which metrics and tools you should use, and gives examples from more than a dozen leading brands.
"Social Measurement Secrets: 2018" is a free 11-page report written by former Forrester principal analyst Nate Elliott. This research features:
7 charts and figures
Data from 12 sources
Examples and insights from 15 brands
Download it now for free:
Photo credit: Rowan Peter / CC BY-SA 2.0.