Free Research: The ABCs of Social Success in 2018


In 2018 billions of people use social media and every company tries to reach them there.

But if you struggle to find value from social, you’re not alone. Most social marketers don’t think Facebook marketing works and just 16% of CMOs can prove social’s impact.

Social marketing will never be easy — but our ABCs framework increases your chances of success. This report details four steps you can use to drive business outcomes from social.

"The ABCs of Social Success in 2018" is a free 13-page report written by former Forrester principal analyst Nate Elliott. This research features:

  • 9 charts and figures

  • Data from 15 sources

  • Examples from 8 brands


Download it now for free:

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Photo credit: Fort Edmonton Park by IQRemix / CC BY-SA 2.0.