Free Research: The Universal Marketing Imperative
Universal marketing — making sure all your customers can use your website, mobile apps, social posts, and emails — is just smart business.
Not only do 68 million Americans with $490 billion in disposable income have permanent disabilities, but universal marketing also drives more business from non-disabled customers and keeps you out of legal trouble.
But most brands just don’t know where to start. Few prioritize making digital content inclusive. Less than half say they’ve been trained in universal marketing design. Many say the topic intimidates them.
"The Universal Marketing Imperative" will show you where to start. This free 11-page report — written by former Forrester principal analyst Nate Elliott — contains a to-do lists both for brands new to universal marketing and those who’ve started down this path. It also features advice from your marketing peers and recommended reading for more information.