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Nate Elliott - Nineteen Insights - Market Research and Advisory

Judah Friedlander on the Problem with Branded Social Media

January 8, 2018 Nate Elliott
Screenshot of Judah Friedlander from his Netflix special.

Judah Friedlander isn't just a funny guy — he understands corporate social media better than most brands.

In his Netflix special, the '30 Rock' veteran asks an audience member who works in social media, "What's an example of a brand being good at social media? I don't understand. Does anyone follow Bud Light on Twitter? Because, you know, there's a lot of stuff happening in the world these days. And when I see some breaking news, I wanna be like 'What does Bud Light think about this?' "

You can watch his special on Netflix; the social media stuff is near the end, around the 1:10 mark.

← New Column: Four Ways To Fix The Social Data DisconnectYou're Probably Using Social Data Wrong →

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