Social marketers still report engagement far more than any other metric. In fact, 70% admit they do nothing to link social media to sales or revenues.
But CMOs demand real business outcomes. That’s why 70% of CMOs say they still can’t prove the value of social marketing. It’s no surprise that’s the same percentage whose teams don’t report on business outcomes.
Nineteen Insights studied 988 case studies from six social networks and found that just 21% now showcase social metrics like engagement and sentiment. Almost three-quarters feature business metrics like leads and sales. If you’re not reporting business outcomes, you’re lagging behind.
The good news is your company already has the tools and frameworks you need to effectively measure social. Our new report, “Social Measurement Secrets: 2020,” details which metrics and tools you should use and gives examples from more than a dozen leading brands.
Download your free copy here: