Recently I presented my latest thinking about social technology on a Lithium webinar called "Your Social Strategy Has Gaps... Close Them Now." I spoke about the "social marketing paradox" white paper I published earlier this month; Lithium's Katy Keim (one of my favorite industry thought leaders) offered a CMO's perspective on effective social marketing; and Darren Jones from Post Office UK talked about his experiences using social marketing. Lithium also presented a demo of its new social relationship tool, Lithium Reach.
You can watch the webinar on-demand here.