I like whiskey. I like social media. I love a chance to enjoy both at the same time.

One week from today I'll be in San Francisco to speak at Lithium LiNC '16. As usual, Lithium's lined up great keynote and industry speakers -- and the parties are pretty good, too. I hope to see you there.

Recently I presented my latest thinking about social technology on a Lithium webinar. You can watch a replay online.

Despite a decade of collective experience using social media, fewer than half of brands think their Facebook marketing works. I recently worked with Lithium to publish a free white paper on why social marketers aren't able to achieve their objectives and how they can find a technology partner that'll help them succeed.