This week's edition of NPR podcast 'Hidden Brain' takes on the flip side of influencer marketing by recounting one of my favorite stories: In 2011, Abercrombie and Fitch offered Jersey Shore star 'The Situation' $10,000 to not wear its clothes. To quote University of Pennsylvania professor Jonah Berger, "It turns out influence is very much like a magnet: we often think about it attracting... but it just as well repels us." And Abercrombie found The Situation repellent.
Don't worry: Snooki makes an appearance as well, plus Livestrong wristbands, fake horse heads, Lady Gaga's meat dress, and lots of fascinating science. Give it a listen.
Photo credit: MTV/AP.