Making your content universally accessible helps you reach the 20% of people who are disabled — and it also makes your marketing work better overall. But most brands don’t know where to start.
Recently I presented my research The Universal Marketing Imperative: How Inclusive Digital Content Grows Your Business to students at Rutgers Business School. (The professor? Stacy Smollin Schwartz, who was my boss at DoubleClick almost 25 years ago.)
I always love lecturing to Rutgers students — and this group asked some particularly good questions. Check out the presentation below, and then download a copy of the research for yourself.