Accessible Marketing Is Just Smart Business

February 12, 2020 Nate Elliott

Chart: Only 28% of marketers think their website are accessible to people with disabilities, and 20% or fewer think their social posts, mobile apps, and emails are accessible.

Making your content universally accessible isn’t just good ethics or good PR; it’s good business. But most brands ignore people with disabilities, leaving billions on the table.

More Top Brands Have Quit Organic Facebook Posts

January 27, 2020 Nate Elliott

Chart: In January 2019, 24% of top brands posted to Facebook less than weekly. In January 2020, 32% of top brands posted to Facebook less than weekly.

Last January we reported that top brands were posting less than ever on Facebook. That trend has accelerated in 2020.

Domino's Isn't The Only Company Ignoring Customers With Disabilities

October 7, 2019 Nate Elliott

Survey: 19 percent of brands prioritize making digital content accessible

Just 19% of brands prioritize making their digital content accessible. 32% of brands say accessibility isn’t a priority at all.

No, Engagement Still Doesn't Drive Sales

May 14, 2019 Nate Elliott

Cover image of Fullscreen’s study on engagement

We applaud one agency’s desire to better measure social, but their conclusions don’t hold up.

New Research: Social Measurement Secrets for 2019

March 29, 2019 Nate Elliott

Chart showing that every social network showcases business or digital metrics more often than social metrics in case studies.

Most marketers use engagement to evaluate social programs. But engagement can’t demonstrate social’s value. Our new report details how top brands prove social success.

Presentation: The ABCs of Social Success in 2019

February 27, 2019 Nate Elliott

Nineteen Insights’ Principal Nate Elliott presented the ABCs of Social Success to marketing students at Rutgers Business School. Check out the deck here.

Surprised Twitter Only Has 126m Daily Users? You Shouldn't Be.

February 7, 2019 Nate Elliott

Article headline screenshot: “Twitter finally shared how big its daily user base is — and it’s a lot smaller than Snapchat’s”

Twitter announced its daily active user count for the first time in five years. Turns out the company has just 8% as many daily users as Facebook, and far less than Instagram and Snapchat. This shouldn’t surprise anyone.

New Research: The ABCs of Social Success in 2019

January 30, 2019 Nate Elliott

ABCs of Social Success schematic: First, define your audience. Second, set your business goals. Third, create a social concept. Finally, measure your success.

Social offers enormous potential, but brands still struggle to find value. What's the best way to drive business outcomes from social? Use the ABCs framework to increase your chances of success.

Mercedes Tries to Hack Facebook's Algorithm

January 23, 2019 Nate Elliott

Facebook killed marketers’ organic reach long ago. So Mercedes is trying an innovating solution: It’s claiming it’s not a marketer.

One-Quarter of Top Brands Now Post to Facebook Less Than Weekly

January 17, 2019 Nate Elliott

Chart: A Nineteen Insights study says 24% of the top 50 brands posted to their primary Facebook pages zero or one times in the first two weeks of 2019.

How much time do you spend creating organic social posts? In the first two weeks of 2019, 14% of the world’s best brands didn’t post anything on their primary Facebook pages. Another 10% posted only once.