Accessible Marketing Is Just Smart Business

February 12, 2020 Nate Elliott

Chart: Only 28% of marketers think their website are accessible to people with disabilities, and 20% or fewer think their social posts, mobile apps, and emails are accessible.

Making your content universally accessible isn’t just good ethics or good PR; it’s good business. But most brands ignore people with disabilities, leaving billions on the table.

Domino's Isn't The Only Company Ignoring Customers With Disabilities

October 7, 2019 Nate Elliott

Survey: 19 percent of brands prioritize making digital content accessible

Just 19% of brands prioritize making their digital content accessible. 32% of brands say accessibility isn’t a priority at all.

Tech Firms Leave Disabled Employees Behind

October 3, 2019 Nate Elliott

Data chart: At least 85% of tech employers report gender and ethnic diversity, but only 8% report disability inclusion.

Technology employers are almost twice as likely as other large employers to report gender and ethnic diversity data. But just 8% of tech firms publish workforce disability data.

Presentation: Build Mixed-Ability Teams to Drive Success

September 5, 2019 Nate Elliott

Hiring people with disabilities isn’t just the right thing to do, it’s also a smart business decision.