One week from today I'll be in San Francisco to speak at Lithium LiNC '16. As usual, Lithium's lined up great keynote and industry speakers -- and the parties are pretty good, too. I hope to see you there.

Recently I presented my latest thinking about social technology on a Lithium webinar. You can watch a replay online.

Despite a decade of collective experience using social media, fewer than half of brands think their Facebook marketing works. I recently worked with Lithium to publish a free white paper on why social marketers aren't able to achieve their objectives and how they can find a technology partner that'll help them succeed.