Instagram Measures Business and Digital Metrics, Not Engagement

March 10, 2017 Nate Elliott

Instagram is famous for its engagement rates, but that's not how the site reports success. Instead, Instagram encourages marketers to measure to business and digital metrics.

Snap Knows What Brands Want

February 15, 2017 Nate Elliott

Snap promotes its offerings to marketers in the right way. The company reports reach and impression data in every single Snapchat advertising case study and presents business metrics like brand favorability whenever it can. It almost never cites engagement data.

How to measure like Facebook does

January 30, 2017 Nate Elliott

Want to measure social marketing the way Facebook does? It's simple: Focus on business metrics rather than engagement data. Download my free report to learn more.

Medium Offered Brands The Wrong Ad Products In The Wrong Content

January 5, 2017 Nate Elliott

Social media darling Medium is cutting one-third of its staff. The CEO wants you to believe that's because ad-supported media doesn't work. Really, it's because Medium offered brands the wrong ad products within the wrong content.

My 2017 Social Predictions, In Six Sentences

January 4, 2017 Nate Elliott

Recently Simply Measured asked 20 smart people how social media would change in 2017. I was honored they included me.

Change Your Life

November 3, 2016 Nate Elliott

Friends say I’ve been smiling a lot lately. That’s because one year ago I changed my life. It’s the kind of change you can make, too.

Facebook Has Moved Beyond Engagement

October 14, 2016 Nate Elliott

Facebook doesn't think you should use engagement data to measure social marketing success. Its own measurement stresses business outcomes like awareness and sales, and yours should too.

Join Me For A Whiskey On October 26

October 13, 2016 Nate Elliott

I like whiskey. I like social media. I love a chance to enjoy both at the same time.

It's Time To Move Beyond Engagement

September 21, 2016 Nate Elliott

Brands can’t succeed in social media if they don't measure it properly. But today we measure social marketing in exactly the wrong way. To succeed we must move beyond engagement.

Join Me At Simply Measured's LIFT

September 14, 2016 Nate Elliott

One week from today I'll be in Seattle for the second edition of Simply Measured's LIFT conference.