We knew comedian Judah Friedlander understood corporate social strategy better than most brands. Now we also know The Onion understands social measurement better than most brands.

Many now see social posting as a chore rather than an opportunity. In 2018, top brands average 6.1 Facebook posts per week — fewer than in previous years.

Social offers enormous potential, but brands still struggle to find value. What's the best way to write a social success story? Use the ABCs framework to increase your chances of success.

My new Marketing Land column tackles the biggest problem with social data and describes four ways you can fix it.

In his new Netflix special, Judah Friedlander shows he understands corporate social media better than most brands.

Marketers use social data for something it can't offer (measurement) and fail to use it for something it can offer (insights). My keynote at the Social Monitoring Forum covered this problem and suggested solutions.

Branding is a real, and really important, marketing goal. We can't keep using it as an unmeasured cop-out when we fail to effectively measure other goals.

Savvy brands know social engagement isn't a useful success metric. But few realize engagement can mean their social efforts have failed. Celebrating social engagement can actually hurt your brand.