Presentation: The Universal Marketing Imperative

March 21, 2022 Nate Elliott

Screenshot of "The Universal Marketing Imperative" presentation on YouTube — Screenshot of "The Universal Marketing Imperative" presentation. Source: YouTube.

Recently I presented my research on universally accessible marketing to students at Rutgers Business School.

Introducing The Good Data Project

September 10, 2021 Nate Elliott

Image credit: Some cheerful data by dirkcuys | CC BY-SA 2.0

Unfortunately there’s a lot more bad data in the world than good. But I plan to change that.

Facebook Features Business Metrics 96% Of The Time, And Engagement Just 1% Of The Time

July 22, 2020 Nate Elliott

Chart: 74% of case studies from Facebook, Instagram, Twitter, and other social networks now highlight business metrics like sales; just 21% highlight social metrics like engagement.

But social marketers still cling to engagement. If you’re not reporting business data, you’re falling behind.

Accessible Marketing Is Just Smart Business

February 12, 2020 Nate Elliott

Chart: Only 28% of marketers think their website are accessible to people with disabilities, and 20% or fewer think their social posts, mobile apps, and emails are accessible.

Making your content universally accessible isn’t just good ethics or good PR; it’s good business. But most brands ignore people with disabilities, leaving billions on the table.

More Top Brands Have Quit Organic Facebook Posts

January 27, 2020 Nate Elliott

Chart: In January 2019, 24% of top brands posted to Facebook less than weekly. In January 2020, 32% of top brands posted to Facebook less than weekly.

Last January we reported that top brands were posting less than ever on Facebook. That trend has accelerated in 2020.

Why Hiring People with Disabilities is Good Business

November 8, 2019 Nate Elliott

Title slide of presentation: Create Mixed-Ability Teams To Drive Success

Here are Nate Elliott’s slides from his DisruptHR presentation, “Create Mixed-Ability Teams To Drive Success.”

Domino's Isn't The Only Company Ignoring Customers With Disabilities

October 7, 2019 Nate Elliott

Survey: 19 percent of brands prioritize making digital content accessible

Just 19% of brands prioritize making their digital content accessible. 32% of brands say accessibility isn’t a priority at all.

Tech Firms Leave Disabled Employees Behind

October 3, 2019 Nate Elliott

Data chart: At least 85% of tech employers report gender and ethnic diversity, but only 8% report disability inclusion.

Technology employers are almost twice as likely as other large employers to report gender and ethnic diversity data. But just 8% of tech firms publish workforce disability data.

"From Facebook": Smart Decision, Not Branding Disaster

September 25, 2019 Nate Elliott

Americans say Facebook’s reputation is among the worst of any large company

Facebook is adding “from Facebook” branding to Instagram and Whatsapp. Some call this a branding disaster; we say it’s a smart decision.

Employers love to talk diversity, but almost none report on disability inclusion

September 18, 2019 Nate Elliott

Chart: 98% of employers publish diversity and inclusion reports, but only 56% report actual diversity and inclusion data.

Nearly every top employer publishes a diversity & inclusion report. But just 2% report on disability inclusion in their workplaces. And what gets measured gets managed.